Is Dyson Product or Market Oriented Essay Example

Is Dyson Product or Market Oriented Essay In 1979, James Dyson bought a vacuum cleaner. However, various faults developed after some time, and so he resolved to one day create a better product. He did exactly this, and opened the company Dyson in 1992. Since then, he has created some of the most advanced technologies the world has seen.Product PortfolioDryerThe Dyson hand dryer is promoted by the company as reducing ones carbon footprint, using only clean air to dry your hands and needing only 10 seconds to do so. This first example contains elements of both product and market-oriented products. One can see that it is product oriented because it focuses more on making a product the best it can possibly be, as one finds with all products made with Dyson. However, it is also market oriented: Dyson looked at what consumers wanted to improve in terms of hand dryers, and found that they wanted something more environmentally friendly. Thus, they considered the environment more not just to make the product the best it can be, but a lso in order to meet consumers needs.Fan and HeaterThe fans and heaters that Dyson produce are also different from their competitors. The fans are bladeless, and the heater contains no visible heating elements, so reduce air buffeting and increase the safety of the product. Instead, they project a stream of smooth air into the room. This product is much more product oriented. One can see that Dyson is focusing more on marketing the product than conducting market research, and have also invested in creating new technology that wasnt previously in demand.Vacuum CleanerThe vacuum cleaner of Dyson is said to contain various advanced technologies. Its motor is smaller and more energy efficient, it is much easier to steer due to Dyson Ball technology and contains no bags.This product is again both market and product oriented. The use of new technologies to improve an existing product is an element of a product-oriented products, but because these technologies are used as a result of feedb ack from customers on cleaners from other companies makes the product also become rather market-oriented.ConclusionOverall, we found that Dyson is a more product-oriented company. We found this because when looking at the various products that they provide, and weighing up the elements of them, there were more elements of product-orientation. We found that Dyson is much more likely to push much-developed existing products into the market than producing products which are then immediately pulled into the market, and so the company is product-oriented.

This is Your Brain on PSAs essays

This is Your Brain on PSA's essays As a teen in todays America, I am bombarded everyday with drugs. Whether its the crazy guy on the corner, a blockbuster movie, hanging out with my friends, or sitting around watching TV, drugs are everywhere. In response to this, the government and media have gone to great lengths in the ongoing war on drugs. I wonder how with such focus from the media and government drug use still flourishes and what possible effects the drug prevention service announcements have on the masses. Anti-drug public service announcements (PSAs) started in the 1950s but it was not until the 1980s that it focused so much on the youth. For children growing up in the late 80s anti-drug PSAs were as much a part of daily life as Silver Spoons and Full House. With many yuppie parents in the work force, this latch key generation was guided by Television. Post playground cartoons were often interrupted by messages from the Partnership for a Drug Free America. Just say no Winners dont do drugs This is your brain on drugs- all of these catch phrases are well known to any American who own a Television. For 90s youth anti-drug PSAs made way into the classroom via Channel One airing Whats your anti-drug? every commercial break. Jumping on the 9/11 bandwagon anti-drug PSAs even directly related themselves to anti-terrorism and patriotism with the Winter Olympics. Major catalysts for persuasion in drug-abuse prevention campaigns are fear arousal, social threats, and physical threats (Schoenbachler and Whittler 13, Dabbs and Leventhal 8). Fear arousal was more a strategy used in older drug-prevention campaigns such as the infamous Reefer Madness PSA of the 60s. A physically threatening campaign is best exemplified by the This is your brain on drugs PSA. In this commercial the man boldly looks into the camera says, This is you ...

Supply Management Essay Example | Topics and Well Written Essays - 750 words

Supply Management - Essay Example Further, tendering is an intense process where the government advertises the specific areas that would require procuring. Through bidding, the lowest bidder receives the contract to do supplying for a specified period of time. Therefore, all supplies receive equal treatment in terms of information access, enquiries on specifications, and lastly the responding time to participate in the bidding. However, the winner of the bid also receives further scrutiny to determine whether they are the responsible and responsive lowest bidder that submitted the bid. They have to prove that they are responsive in relation to effective answering to the questions that the issues of the bid may have. In addition, their responsive nature also applies in their ability to provide samples in good time as per the request of the bid issuer. On the other hand, the winning supplier also becomes responsible because of passing the integrity and desirable background test (UN HABITAT, 2003). In contrast, the priv ate sector operates differently as it uses sample views, interviews with potential suppliers, physical visits to the private site, and using their reference and their credit review. On the contrary, the private contract investigative agencies where the provision of information is on a confidential basis. In the public sector procurement, the process becomes flawed if the responses received are not clear enough meaning that there none qualifies to receive the tenders on offer .sequentially, the awarding of tenders experiences delay and may start all again till the suppliers comply with the set requirements. This translates to time wastage hence making the suppliers despair and losing trust in the process. In essence, this serves as one of the outcomes of an ineffective supply and management process by creating sour relations between the two parties. In addition, there exists a substantial difference between the procurement departments in both the public and private sectors in referen ce to the work force and performance. The latter invests in the workforce by ensuring that there exists competence in task execution, which may not be the situation for the former. For the public sector, it is vital for them to cut on costs rather than accessing quality, which is quite different from the private sectors view. Therefore, the supplier satisfaction in the private sector deems fit as compared to that of the government purchasing and supplies management. Levels of buyer and seller relationships Over the years, buyer and supplier relationship has been on a transformative path to make transactions between relative easy and effective. Ideally, the relationship between the two had an inclination on reactive and mechanized procurement, which later changed to proactive purchasing. In essence, the reactive form of purchasing implied that one party’s gain would be the others loss. Later, the transformation process brought partnership between the two where there would be e qual benefits. Subsequently, there are three levels of buyer and seller relationships that are the adversarial, barometric and complementary relationships. Ideally, the adversarial relationship has the buyer benefiting more than the seller as they tend to push for more discounts at the peril of supplier (Moser, 2006). Therefore, the focus is solely on accessing lower cost for the buyers desired items of choice hence making